Research
The Research
I began by conducting market research to put our target into perspective. This consisted of breakdowns regarding competitive product strategies, general UX practices and Heuristics, as well as industry trends and best practices. Through that analysis, we could then determine whether the market is currently competitive, or if a complete reimagining of the company was required.
Then, I outlined a user research guide to ensure interviews would collect as much important qualitative information about skateboarders as possible. The important questions we needed to answer were as follows.
Goals:
- How do skateboarders typically shop, and why?
- What factors into a skateboard purchasing decision?
- What is the value of the sport?
- How do skateboarders interact with each other?
- What support is desired from skateboarders, and why?